This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence. It encompasses case studies from around the pan-Asian region, including China, Japan, South Korea, Thailand, Singapore, Vietnam, and India.
The book specifically focuses on and explicitly includes a variety of perspectives of non-Western and Asian research contexts of food tourism by bringing multidisciplinary approaches to food tourism research and wider evidence of food and tourism in Asia.
"The book provides a practical understanding of issues, policies and marketing campaigns which is helpful for tourism academics, destination marketers as well as tourism businesses and stakeholders." (Namita Roy, Journal of Tourism Futures, Vol. 5 (3), 2019)