Simon van Wyk is an Australian digital pioneer, serving as the managing director of HotHouse Interactive for more than 20 years after it was founded in 1994. At HotHouse Simon developed some of Australia's first corporate websites and performed web consulting, strategy and development for Australia's top corporations and government entities, including Toyota, Telstra, Optus, Coca Cola, McDonald's, Vodafone, Philips, E*Trade, Australian Business Online, Austrade, NSW Office of Information Technology, Parenting NSW, HCF, Vertical Markets, Aventis Pharma and Deloittes. A regular contributor to publications including B&T, Marketing, marketing & e-business, internet.com Australia and The Sydney Morning Herald, he is a sought-after speaker at conferences in Australia and overseas, refreshing in his frank statements about both online and traditional business. Simon is currently the managing director of the digital strategy consultancy Blue Road Group.