Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on ?Business Marketing: A Twenty Year Review,? a thorough study of industrial/business research from 1978-1997 with critical commenta

For academics and graduate students in business-to-business marketing, an overview and evaluation of research conducted between 1978 and 1997 in areas including marketing to businesses/institutions/government, buyer-seller relationships, the use of computers in business marketing, industrial segment