How, if possible, do we re-populate declining rural and regional areas? This book examines this crucial and complex issue in relation to Australia, and the manner in which a particular organization, Country Week, has emerged and developed as one means of stimulating the repopulation of declining or stagnating areas.

How, if possible, to re-populate declining rural and regional areas? Examining this crucial and complex issue in relation to Australia, this book explores how a particular organization, 'Country Week', has emerged and developed as one means of stimulating the repopulation of declining or stagnating areas. While this is a problem shared by many other developed countries in Europe and North America, Australia's 'Country Week' programme puts forward an innovative range of place-marketing strategies that challenge rural decline and urban migration and can offer new approaches which could be adopted more widely.

'Rural Revival is a stimulating and engaging investigation into the distinctive dynamics and experiences of urban-to-rural migration in Australia, providing a useful antidote to dominant Anglo-centric accounts of counterurbanisation. Combining thorough empirical research and critical conceptual insights, Rural Revival is an essential read for anyone interested in the complex challenges facing regional Australia.' Michael Woods, Aberystwyth University, UK '... this is an interesting and useful book. It broadens the study of counterurbanisation to show that it is not only about rmiddle class sea change. It contains interesting case studies...' New Zealand Geographer