Provides modern enterprises with the tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques
Contemporary business organizations can either embrace the digital revolution or be left behind. Enterprise Content and Search Management for Building Digital Platforms provides modern enterprises with the necessary tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques to compete in today's digital world. Features include: Comprehensive discussions on content strategy, content key performance indicators (KPIs), mobile-¬first strategy, content assessment models, various practical techniques and methodologies successfully used in real-world digital programs, relevant case studies, and more. Initial chapters cover core concepts of a content management system (CMS), including content strategy, CMS architecture, templates, work flow, reference architectures, information architecture, taxonomy, and content metadata. Advanced CMS topics are then covered with chapters on integration, content standards, digital asset management (DAM), document management, content migration, evaluation, validation, maintenance, analytics, search engine optimization (SEO), security, infrastructure, and performance. The basics of enterprise search technologies are explored next, including enterprise search features, advanced search methods, and other enterprise search concepts. An accompanying book support website provides additional material such as various content templates, checklists, and content case studies; along with an illuminating end-to-end digital program case study. Enterprise Content and Search Management for Building Digital Platforms:
- Offers a comprehensive guide to understanding and learning new methodologies, techniques, and models for the creation of an end-to-end digital system
- Addresses a wide variety of proven best practices, reference architecture, and deployed techniques in content management and enterprise search space which can be readily used for digital programs
- Covers the latest digital trends such as mobile-first strategy, responsive design, adaptive content design, micro services architecture, and semantic search; and also utilizes sample reference architecture for implementing solutions
- Features numerous case studies to enhance comprehension, including a complete end-to-end digital program case study
- Provides readily usable content management checklists and reusable templates for defining content strategy, CMS evaluation, search evaluation, and DAM evaluation that can be found on the book support website
Comprehensive and cutting-edge, this book is an invaluable reference resource for creating an optimal enterprise digital eco-system to meet the challenges of today's hyper-connected world.
