Dr Alan Treadgold is an independent consultant and adviser. He advises a wide range of retail, supplier, property, and other enterprises globally on issues of shopper engagement, go-to-market strategy, and retail industry change. He has spent over 20 years in senior roles with management consulting and marketing and communication companies, including PricewaterhouseCoopers, Leo Burnett, and WPP. He has lived and worked in many countries around the World. He has a number of Board advisory roles with enterprises globally and is a member of the Advisory Board of the Oxford Institute of Retail Management at the University of Oxford's Said Business School. He frequently presents at conferences globally on the nature of change in the retail industry. Professor Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management and Deputy Dean at the University of Oxford's Said Business School. The Institute undertakes a range of both commissioned and public domain research with direct relevance to practitioners, but which is nevertheless grounded within rigorous academic scholarship. He is also Associate Director of the Consumer Data Research Centre, an ESRC Data Investment. Jonathan's own teaching and research has focused primarily on the retail sector for the past 30 years. He is particularly recognised for his scholarship and expertise in the changing role of place in marketing and retail management, in electronic commerce and omnichannel retailing, innovation and entrepreneurship in retailing, and retail productivity and skills. While his academic base lies in marketing and geography, Jonathan's research activities have also extended into science and technology studies and strategic management.