Pantone LLC is the world-renowned authority on color. For more than 50 years PANTONE has been inspiring design professionals with products, services, and technology for the colorful exploration and expression of creativity. In 1963, Lawrence Herbert, PANTONE's founder, created the PANTONE MATCHING SYSTEM®, a book of standardized color in fan format—an innovative system for identifying, matching, and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community. PANTONE has since expanded its color-matching systems to include other color-critical industries including digital, fashion, home plastics, architecture, interiors, and paint. Today, the PANTONE name is known worldwide as the standard language for accurate color communication, the definitive international means for selecting, specifying, matching, and controlling colors.