Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of topics: Planning the Battle - and Choosing the Right Tactics; eMarketing, Digital Media/Social Networking; Grand Opening/Reopening and Holidays; Four Walls Marketing; and, more.
Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!
A few years back, marketing super-guru Tom Feltenstein in Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:- Planning the Battle--and Choosing the Right Tactics
- eMarketing, Digital Media/Social Networking
- Grand Opening/Reopening and Holidays
- Four Walls Marketing
- Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
- Marketing Measurement
No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty ofyour existing customers--and win more new customers than you can handle.
