This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.
This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?
In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast.
Using quirky illustrations to make its point you'll
Discover how to fast forward the success of your brand in a couple of hours
Grasp the key concepts of branding
Learn how to improve your existing brand
Find out what other start-up books don't tell you
.
'Few marketing and brand strategy books offer the insights in
such a simple and direct format.' David Placek, founder, Lexicon
Branding (creators of BlackBerry, Swiffer, Sonos)
