Stewart M. Hoover is Professor and Dean of the School of Journalism and Mass Communication. Lynn Schofield Clark is Assistant Research Professor at the Center for Mass Media Research in the School of Journalism and Mass Communication. Diane F. Alters is a doctoral student in the School of Journalism and Mass Communication. LeeHood is Assistant Professor of Journalism and Mass Communication. They are all at the University of Colorado, Boulder. Joseph G. Champ is a Full-time Instructor in the Department of Natural Resource Recreation and Tourism at Colorado State University.