An essential guide for leaders who want to use social media to be "open" while maintaining control
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.
- Shows how to use social media to become an open organization
- Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
- The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras–but companies often push back. Traditionally, business is premised on the concept of control and yet the new world order demands openness.
In Open Leadership Charlene Li (the coauthor of the blockbusting bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be "open" while maintaining control. This important book explains how Facebook, Twitter, YouTube, Yammer, Jive, and other popular social media sites can improve efficiency, communication, and decision making for leaders and their organizations.
As Li explains, openness requires more–not less–rigor and effort than being in control. Open Leadership reveals step-by-step, with illustrative case studies and examples from a wide range of industries and countries, how to bring the precision of this new openness both inside and outside the organization. The author includes suggestions that will help an organization determine an open strategy, weigh the benefits against the risk, and have a clear understanding of the implications of being open. The book also contains guidelines, policies, and procedures that successful companies have implemented to manage openness and ensure that business objectives are at the center of their openness strategy.
By embracing social media, leaders can transform their organizations to become more effective, decisive, and ultimately more profitable in this new era of openness in the marketplace.
